For two of my coinciding courses as part of my Masters program, I analyzed Truman State University’s marketing situation in an Integrated Brand Promotion Campaign and made suggestions on how the University could execute a plan that our group developed. Later in the semester, in an Organizational Theory class, I analyzed what I call Truman’s ‘Marketing Conglomerate’ which consists of decentralized staff and made a proposal on how to organize the institution’s human resource to propel their marketing efforts.

Truman Integrated Brand Project

Truman Case Study Part 1: Organization Marketing Function

Truman Case Study Part 2: Organization Marketing Function