This prezi represents a large group project that I worked on in my Marketing class while pursuing my Business Administration Minor.  It was a beneficial experience to evaluate a company such as Hyundai from all perspectives when it comes to marketing. Working on a team amplified that benefit and allowed me a glimpse into how a group can work together to help analyze and promote a brand. In addition, it afforded me a better understanding of the many elements taken into consideration when establishing a brand and developing and positioning products.